Op-Ed The Op-ed assignment was to write a response to a scathing editorial about the client. This one is written in response to potential controversy surrounding the lawsuit between Columbia Records and Patria Paulino, Ron Perry's, CEO of Columbia Records, former assistant.
Media Release The media release is a standard media/press release for print journalism detailing a hypothetical Columbia Records anniversary event.
Fact Sheet The fact sheet is a very brief list of facts about Columbia Records that might be useful for a journalist writing a story based on the above media release.
Applying the PESO Model This short paper proposes a communication plan for a hypothetical Columbia Records event broken down into the categories of paid, earned, shared, and owned media.
